Graphic Identity system and manual for a Paris based product designer. The position of ‚A‘ (or ‚By‘) is always locked in the upper or lower left corner; this "fixed" position functions as the only static element in an otherwise completely flexible system for all formats. Several possibilities of application for the acronym ADC within a system on a portrait format. '3' being the common denominator for the grid, is a derivative of the letters [ADC] which also have a ratio of two homogeneous quantities. They are determined by a proportion equivalent to the rule of thirds. Its proximity to the golden ratio and the “by” mention balancing the acronym forms a minimalist but effective logotype.
Stille Studio is a design agency covering works in all areas of print and interactive design. Klaus Stille graduated from ECAL/University of Art and Design Lausanne in 2015. He recently lived in Hong Kong where he worked for the Department of Architecture at the University of Hong Kong. He is now based in Hamburg but working worldwide. His focus lies in the fields of website, printed matter and editorial. He works independently as well as collaboratively with cultural institutions, businesses and individuals. Currently working from
Strasbourg, Mainz, Amsterdam, Berne, Lausanne, Hong Kong, New York, Hamburg, Berlin