2017 Identity, Logotype, Website

Graphic identity, logotype, and website (built with a custom WordPress theme I developed) for Missing Sock Studio, founded in 2000 by Central Saint Martins graduates Ahlaiya Yung and Nana Aganovich. Missing Sock’s USP was immediately evident in the fact that its founders were both designers rather than factory owners. A designer’s priority will always be quality rather than profit. Their quest for quality led them to make an unusual adjustment to the traditional production process. Rather than opting for the more economical assembly line format they chose to train their seamstresses to construct an entire garment.