Missing Sock Studio
Visual identity and custom-built WordPress site for a fashion label founded by designers, not factory owners. Crafted to reflect their hands-on approach to quality and radically non-industrial production ethos.
Graphic identity, logotype, and website (built with a custom WordPress theme I developed) for Missing Sock Studio, founded in 2000 by Central Saint Martins graduates Ahlaiya Yung and Nana Aganovich. Missing Sock’s USP was immediately evident in the fact that its founders were both designers rather than factory owners. A designer’s priority will always be quality rather than profit. Their quest for quality led them to make an unusual adjustment to the traditional production process. Rather than opting for the more economical assembly line format they chose to train their seamstresses to construct an entire garment.